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EASTPAK Artist Studio

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Bio

Knotoryus

KNOTORYUS is a content and communications agency with two people at the helm: Stefaan Pauwels and Dominique Nzeyimana. Dominique started her production career with MTV London and has since directed and produced tons of TV shows ranging from dating extravaganzas and government-sponsored youth campaigns to chart shows and live broadcasts. Stefaan started the company in 2002 on a shoestring. His writing has appeared on billboards, flyers, websites, magazine editorials and more.

KNOTORYUS.com is a blog that pretty much exploded after being linked by the likes of Kanye West, Cool Cats and High Snobiety. What started out as a fun side note to the duo’s commercial work, soon de- veloped a solid online following.

Interview

What has been your inspiration for the EASTPAK Artist Studio Bag(s)?
As soon as we propped an Eastpak against one of our walls, we knew we were going to plaster the logo of our Ü project all over it. Ü is a KNOTORYUS blog featuring mad young talent. Its name comes from a Douglas Coupland interview, in which he was asked what he thought to be the most attractive letter in the alphabet. His answer was the capital letter ‘U’ in Gil Sans Medium Bold with an umlaut on top. We wanted to create a new Eastpak classic, someone anyone could wear but would stand out at the same time. This backpack is a friendly facehugger.

Which city do you live in – can you tell us what it’s best kept secret is?
We live in Brussels. Local hero Arno once described this city as ‘a dirty beauty’. So true. We can’t tell her secrets to anyone: she fights dirty, too. But, please, do come on over. It’s warm down here. .

When was the last time you did something for the first time?
This is the first time we co-created a backpack. Felt good!

Can you name three major things on your ‘bucketlist’ – three things you want to do before you ‘kick the bucket’…
1. Kanye West linked KNOTORYUS.com a while ago. We would love to thank him in person.
2. Design and style a record cover or video for *censored*.
3. Hit the shit out of it
Can we get a fourth? 
4. Look back and say: “I hit the shit out of it.”

The proceeds from the sales of your bag will go entirely to Designers Against AIDS – What are your views on safe sex? Do you personally think it’s still important?
Of course it’s important! AIDS kills. That’s real. Safe sex saves. Even the smallest of efforts that could help spread the message faster than the virus is well worth it.