The endless creative alter ego’s of the Padded Pak’r®.
- 365 days, in which
- 56 artists, from
- 14 countries, on
- 3 continents, have turned
- 1 limited edition Eastpak Padded Pak’r® into
- ∞ possibilities.
It was another staggering year for the third edition of Eastpak Artist Studio. For this project, we let young talent and renowned artists explode their wittiness and creative compulsions on our most classic and cult backpack: the Eastpak Padded Pak’r®.
Eastpak Artist Studio is a project that offers a platform for established and up-and-coming artists to express their creativity. However, Eastpak Artist Studio is not only about creative freedom, it lets artists show their involvement with the world. All proceeds of the sales will go to the charity organization Designers Against AIDS. We think that raising awareness about HIV/AIDS amongst youngsters is an absolute necessity, that’s why our engagement is so strong.
If you care for more information about this project, check our Facebookpage which is: www.facebook.com/eastpak or get photographically involved and visit our instagrampage: instagram.com/eastpak.
“Know your status, get tested.”
Millions of people die because of HIV/AIDS. Meanwhile, a lot of youngsters still have little knowledge on how devastating this illness can be. The non-profit organization Designers Against AIDS (DAA) therefore has a very important message to deliver. Founded in 2004, their goal is to raise awareness amongst youngsters so that they grab the message: "Dude, if you're old enough to have sex, you're old enough to have safe sex."
The best way to reach young people is through pop culture and its celebrities. That's why DAA chose to collaborate with various famous brands, bands, sports and designers. Eastpak Artist Studio is all about helping DAA as much as possible.
If DAA would have a billboard planted on a street corner, it would say: "Protect yourself and your partner", or "‘Know your status, get tested". Prevention is the most pungent weapon against this internationally spread disease. Furthermore DAA fights for the acceptance of and equal rights for seropositive people.
Safe sex just can't be emphasized enough AND THAT'S WHY it's important to keep on making EACH NEW GENERATION OF adolescents aware of HIV/AIDS and its consequences. A lot of celebrities are in the frontline helping. If you want to know who they are, visit http://www.designersagainstaids.com.